NCS Case Study
Custom CRM
AI-Powered Sales Platform Built for NCS
When HubSpot and Zoho couldn't deliver what National Crime Search needed, The Dandelion built a custom CRM from the ground up — complete with AI sales agents powered by deep company knowledge.
The Challenge
Off-the-shelf wasn't cutting it
National Crime Search tried the big names. HubSpot. Zoho. They all promised flexibility and customization. But when it came to NCS's specific needs, they all fell short.
The problems were consistent:
- Generic sales workflows that didn't match how NCS actually sells
- AI features that couldn't understand their specific services
- Expensive customization that still required workarounds
- Data trapped in silos, disconnected from other business systems
NCS needed a CRM that worked the way they work — not the other way around. And they needed AI that actually understood their business.
The Solution
A CRM built from scratch
Custom development that delivers exactly what NCS needs
Built for NCS
Every feature designed around NCS's specific sales process — not generic workflows that require workarounds.
AI Sales Agents
Intelligent agents that understand NCS's services, pricing, and value propositions to engage leads effectively.
Knowledge-Powered
Connected to The Dandelion platform, ensuring every AI interaction uses accurate, current company information.
Custom Analytics
Dashboards and reports built around the metrics that actually matter to NCS's sales team.
Seamless Integration
Works with NCS's existing tools and processes — no disruption to what's already working.
Scalable Growth
Designed to grow with NCS, handling increased volume without requiring proportional team growth.
The Difference
Why custom beats generic
❌ Off-the-Shelf CRMs
- Generic workflows that don't match your process
- AI features that hallucinate or give wrong info
- Expensive customization that still doesn't fit
- Data silos between sales and other systems
- One-size-fits-all reporting
✓ NCS Custom CRM
- Workflows built around how NCS actually sells
- AI powered by real company knowledge
- Custom-built from the ground up
- Unified data across all business systems
- Reports that answer NCS's specific questions
AI Sales Agents
Sales automation that actually works
The AI sales agents built into NCS's custom CRM aren't generic chatbots. They're intelligent assistants powered by The Dandelion platform, with deep knowledge of NCS's services, pricing, competitive advantages, and customer needs.
When a lead asks a question, the AI doesn't guess — it provides accurate, helpful responses based on real company information. When it's time to qualify a lead or move them through the pipeline, the AI knows exactly what to do.
The Results
Real impact on sales performance
AI agents that actually understand the product
Faster pipeline movement with automation
Built specifically for NCS's needs
Everything works the way it should
Time & Money Saved
The ROI of custom development
💰 No More Workarounds
Every hour spent working around CRM limitations is an hour not spent selling. With a custom CRM, NCS's sales team works efficiently without fighting their tools. The system works the way they do, not the other way around.
⏱️ Faster Sales Cycles
AI-powered automation handles routine tasks instantly. Lead qualification, follow-ups, and data entry happen automatically, letting the sales team focus on closing deals instead of administrative work.
📈 Higher Conversion Rates
When AI agents can actually answer questions accurately and move leads through the pipeline intelligently, more leads convert. No more lost opportunities due to slow responses or incorrect information.
🔮 Future-Proof Investment
Unlike off-the-shelf tools that change pricing or features without warning, NCS owns their custom CRM. It evolves with their business, adding new capabilities as needs change — without vendor lock-in.
"We spent years trying to make generic CRMs work for us. The custom solution The Dandelion built does everything we need, exactly the way we need it. Our sales team actually enjoys using it — and our numbers show it."
Need a CRM that actually fits?
Let's discuss how a custom solution can transform your sales operations.